European & UK Pre-Paid game cards: Use Them or Lose Them

From the SOE forum:

To our European customers,

We wanted to let you know that SOE will no longer be selling pre-paid game cards in Europe as of 07/20/12.

As we begin to transition our games to our European partner, ProSiebenSat.1 Games, customers will be able to take advantage of new methods of payment including pre-paid options, such as PaySafe, via their new ProSiebenSat.1 accounts.

IMPORTANT: For the few European customers who have already purchased an SOE pre-paid game card but have not yet redeemed it, please visit www.soe.com/gamecards now to redeem it! You must redeem any existing SOE pre-paid game cards before 07/23/12 [emphasis added]. If you experience any problems with your game card redemption, please contact SOE customer service at www.soe.com/support for assistance. Don't forget to mark your calendars for July 23rd 2012 and redeem your SOE pre-paid game cards before then!

Thank you for your continued support!

Sony Online Entertainment

UPDATE: Piestro, EverQuest Community Manager, answered some questions:

This is just for the cards purchased in Europe. With the current ProSiebenSat.1 Games deal, demand for SOE cards will be fairly low (ProSieben customers will have their own cards). Hence those cards are being phased out the market, and we wanted to make sure you were all aware.